+44 (0)20 3479 2299
10th October, Museum of London Docklands, London
info@packagingtrendsconference.com

Post #77

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17 Industry-Leading Retailers & Manufacturers Including Coca-Cola European Partners, M&S, Coty, Tesco, innocent drinks & More Confirmed To Speak At The Consumer-Driven Packaging Trends & Innovations Conference: Translating The Latest Consumer Trends & Market Innovations Into Exciting, Sales-Boosting & Sustainable Packaging

Written By Brands, For Brands. A One-Day Conference & Networking Event, 10th October, Museum of London Docklands, London.

THE 2018 PACKAGING TRENDS & INNOVATIONS CONFERENCE AGENDA

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks

Martin Lehec
Head Of Customer Experience
Clos19 Moët Hennessy

 TRENDS & INNOVATION - Q&A PANEL

09.20 Tapping Into Changing Consumer & Shopper Habits & Purchasing Behaviours For Forward-Thinking Packaging Which Appeals To The Customer (& Flies Off The Shelves)

  • Online, convenience, travel, impulse and one-tap: how are today’s consumers shopping and what do we need to consider in our packaging designs or formats to keep turning heads?
  • Do consumers really have such a short attention span? Determining the importance of continuously updating the appearance of your product to maintain shopper interest
  • How do different product sizes impact the way consumers view the product? From smaller luxury products to single serve portions or large value-size offerings, what turns them off and what impacts purchase?
  • Shelf to basket: what is important to customers and influences purchasing habits in-store and online

Matthew McAuliffe
Head of Product Development & Inspiration
Winterbotham Darby & Co Ltd

James Butcher
MD
Solutions For Retail Brands

Katie Griffiths
Marketing Manager
Wheyhey

 RECYCLABLE & SUSTAINABLE

09.50 More Than Just A Trend: Tapping Into The Shift In Consumer Consciousness To Deliver Sustainable, Recyclable & Eco-Friendly Packaging Options - Cost-Effectively

  • How significantly do sustainable or recycling packaging options impact shopper decision making processes?
  • Eco-friendly, environmental, sustainable, recyclable, green, carbon footprint, biodegradable, natural, compostable – what is the ‘label’ your consumers want?
  • Exploring the cost implications of the shift to green and reduced packaging: weighing up financial viability against environmental (and reputational) benefits
  • The mixed materials dilemma – achieving the same function and durability without impacting recyclability
  • Glass, paper, metal, cork, plastics… considering the carbon footprint and recyclability of varying materials to determine the best fit for your business and products
  • Do you get any brownie points for using recycled materials in your packaging?

Kevin Vyse
Senior Packaging Technologist & Circular Economy Lead
Marks & Spencer

 KEYNOTE CASE STUDY

10.10 The Way In Which Products Will Be Packed Is Dramatically Changing… Exploring How New Public Policy Frameworks Around Packaging, Packaging Waste & Plastics Are Evolving The Future Of Packaging For Coca-Cola

Exploring how new public policy frameworks around packaging, packaging waste & plastics are evolving the future of packaging for Coca-Cola

Hans Van Bochove
Vice-President European Public Affairs
Coca-Cola European Partners


10.30 Morning Refreshment Break & Informal Networking

 PLASTICS - Q&A PANEL

11.00 Incorporating Sustainability Into Innovation To Reduce Plastic In Packaging Without Compromising On Product Quality

  • Less plastic, plastic-free or eliminating single-use plastics – what is that consumers are looking for, and what should we as manufacturers, be aiming to deliver?
  • How much of a driver is 100% sustainable packaging for purchase?
  • What are viable alternatives to plastics which retain the same functionality, shelf life and convenience?
  • Successfully communicating plastic-reduction strategies to consumers in a way which boost brand reputation without being drawn into wider debates
  • Are plastics really the enemy? How can plastic be incorporated into a sustainable packaging strategy - should we be looking at packaging lifecycle instead?

 

Kevin Vyse
Senior Packaging Technologist & Circular Economy Lead
Marks & Spencer

Duncan Simpson
Director of Marketing
Valpak

Lou Riby
Managing Director
Elemental Herbology

Paul Brown
Founder & CEO
BOL Foods

 CASE STUDY

11.30 Sustainable Packaging For The New Plastics Economy

  • Addressing the circular design challenge to minimise environmental impact
  • Designing sustainability into NPD and packaging innovations
  • Case Study: working collaboratively to bring the solutions to market

Justin Kempson
Sales & Innovation Director
Charpak

 IN-STORE ENGAGEMENT - POS

11.45 Packaging Is Your Peacock! Competing To Win In A Crowded Retail Environment With Innovative Packaging, Display & POS Fixtures

  • From Pantone 18-3838 Ultra Violet, holographic prints and unconventional shapes to established branding, the aisle is your last chance to market your product and attract consumer attention - how do you ensure you get design innovation right?
  • What are the hot point-of-sale packaging trends at the moment and how are consumer preferences going to change?
  • How do shoppers navigate ranges differently across retail formats and what are best-in-class examples of packaging adapting to changing store settings?
  • Compelling point-of-sale displays and packaging cues which trigger impulse purchases in-store

Daniela Busseni
Head of Category Management - Sweet Treats
Premier Foods

12.05 Bonus Session Reserved For Exclusive Conference Partner. Can you help brands with consumer-grabbing, sales-boosting packaging? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@packagingtrendsconference.com.

 INNOVATING PRODUCT FORMATS

12.20 Reinvigorating Your Range With Innovative Product Delivery Formats & Robust Packaging Which Increases Functionality & Maintains Product Integrity & Appearance

  • From lipstick applicators to foaming aerosols or baby food pouches; different cost-effective options to deliver the same product in a new way, improve ergonomic function and keep turning heads
  • Tailoring your packaging per retail channel - quick wins to best stand out online vs. main estate vs. convenience
  • Investigating ways to deliver the same product quality and integrity while reducing packaging or choosing ‘greener’ materials
  • The more natural your product, the better your packaging needs to be to maintain it - delivering the same quality, at the same cost

 MESSAGING & MARKETING

12.40 Stand Out On The Shelf With Best-In-Class & On-Trend Marketing & Messaging Which Builds Brand Loyalty, Reputation & Encourages Repeat Purchasing

Ensure your packaging showcases your latest product innovations, reflects latest consumer preferences, grabs attention and reinforces your brand identity! How can you best integrate your packaging into your wider marketing campaigns, shout about your product’s green, free from or ‘new-and-improved’ credentials and genuinely convey the advantages of your product innovation - in the right way


13.00 Lunch & Informal Networking For Speakers, Partners & Delegates

 INFORMAL PEER-TO-PEER DISCUSSION ZONES

13.30 Informal Peer-To-Peer Discussions Zones Covering The Following Topics:

A. Premiumisation

Catherine Lennon
R&D Fine Fragrances: Former Director Consumer-Centric Product Design
Coty

B. Convenience

C. Print

D. Personalisation

E. Natural Materials

F. Cost-Saving Packaging


14.00 Afternoon Chair’s Opening Remarks

Nicole van Leeuwen
Global Filling & Packaging Performance Head
AkzoNobel

 RECYCLABLE & SUSTAINABLE

14.10 More Than Just A Trend: Tapping Into The Shift In Consumer Consciousness To Deliver Sustainable, Recyclable & Eco-Friendly Packaging Options - Cost-Effectively

  • How significantly do sustainable or recycling packaging options impact shopper decision-making processes?
  • Eco-friendly, environmental, sustainable, recyclable, green, carbon footprint, biodegradable, natural, compostable – what is the ‘label’ your consumers want?
  • Exploring the cost implications of the shift to green and reduced packaging: weighing up financial viability against environmental (and reputational) benefits
  • The mixed materials dilemma – achieving the same function and durability without impacting recyclability
  • Glass, paper, metal, cork, plastics… considering the carbon footprint and recyclability of varying materials to determine the best fit for your business and products
  • Do you get any brownie points for using recycled materials in your packaging?

James Bull
Head of Packaging
Tesco

 LABELLING & PRODUCT CLAIMS

14.30 Using Your Labelling To Successfully Convey Product Claims, Recyclability Instructions & Ingredients Information To The Consumer & Boost Brand Reputation & Sales

  • From natural and clean label to gluten- and paraben-free; how can you bring your product claims to life on your packaging and reflect the latest shopper and market trends?
  • Keeping pace with consumer expectations and changing regulations to ensure ingredients, allergens, recyclability and nutritional information are transparently communicated to inform the customer
  • Choosing your words carefully: how can you shout about your products, and do them justice, on such a small surface area?

 CASE STUDY

14.50 How Do We Get The Circular Economy Turning?

innocent drinks share their approach to packaging innovations, industry collaboration and consumer engagement.

Louise Stevens
Head of Circular Economy
innocent drinks


15.10 Bonus Session Reserved For Exclusive Conference Partner. Can you help brands with consumer-grabbing, sales-boosting packaging? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@packagingtrendsconference.com.

15.30 Afternoon Refreshment Break & Informal Networking

 NPD CONCEPT TO LAUNCH - THINKING OUTSIDE THE BOX

16.00 NPD Strategies Which Think Outside The Box & Take Packaging Ideas From Unique Concept To Successful Launch

  • Successful insights to identify the latest market and packaging trends that will work for your brand
  • In a competitive environment, what does it take to excite, surprise and delight consumers?
  • A technical strategy to deliver innovation transformation and novel packaging

Shameem Kazmi
Director of Research & Development & Technical Implementation
Britvic PLC

 NPD CONCEPT TO LAUNCH - ADOPT OR ADAPT

16.20 I Like What They’re Doing: How Can Manufacturers Look To Other Markets & Sectors To Successfully Borrow From Existing Packaging Trends & Adapt Them For Their Product?

  • From pouches to glass jars; instead of reinventing the wheel, how can manufacturers seek to translate existing packaging formats to their products for quick NPD wins
  • Hit the refresh button: rejuvenate your products and ranges by updating packaging instead of products to boost brand visibility and keep costs down
  • Ways to simplify and improve your current packaging, cut costs and make things easier for the consumer

 FUTURE TRENDS & RETAILER VIEWS - Q&A PANEL

16.40 Exploring Fit-For-Future Innovation-Led Packaging Trends Which Will Appeal To Retailers & Consumers Alike

  • Which packaging materials, formats and functions are retailers finding attractive – and which are the innovative products which stand out on their shelves? What are retailer expectations moving forwards?
  • As retail environments face the squeeze, how can we continually justify the investment in new packaging designs?
  • What would you identify as the new and exciting packaging opportunities on the horizon?
  • What is the evolution towards the packaging of the future going to look like? And how will we be able to realise these innovations?

Ben Lockwood
Beer & Cider Procurement Manager

Mitchells & Butlers

17.10 Chair’s Closing Remarks & Official Close Of Conference

Are you interested in getting involved in The Consumer-Driven Packaging Trends & Innovations Conference? For more information, please call +44 (0)20 3479 2299 or email info@packagingtrendsconference.com.

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