09.00 Registration & Morning Networking

09.15 Chairs Opening Remarks & GIC Welcome

Darrell Vian
Group Head of Packaging
British American Tobacco

William Connolly
Head of Packaging R&D
BRITVIC PLC

TRENDS & INNOVATIONS - Q&A PANEL

Tapping Into Changing Consumer Insights, Shopper Habits & Market Trends For Competitive Packaging Strategies

• Convenience, online, grocery, travel, impulse: responding to today’s consumer shopping habits for on-the-pulse packaging
• Examining the key factors impacting purchase decision-making how can your packaging ensure your product goes in the basket?
• In a price-driven market, explore why we’re also seeing a trend towards luxury and premiumisation of products
• Which are the packaging innovations that have changed the landscape of the market over the last six months?

THE PLASTICS DEBATE - Q&A PANEL

The Plastics Debate: Incorporating Sustainability Into Innovation To Reduce Packaging Without Compromising On Product Quality

• Less plastic, plastic-free or eliminating single-use plastics – what is it consumers are looking for, and what should we as manufacturers, be aiming to deliver?
• How much does sustainable packaging really drive purchases, where does the compromise between price and recyclability lie?
• The industry is getting mixed messages over what is the right strategy: are black trays out? Potential applications of rPET? Where should we swap plastics out entirely?
• Ultimately, we’re businesses; what makes the most sense commercially?

William Connolly
Head of Packaging R&D
BRITVIC PLC

Bonus Session; Reserved For James Harmer of Touch Design

10.30  Morning Refreshment Break With Informal Networking

RECYCLABLE & SUSTAINABLE - CASE STUDY

The Entrepreneurial Approach To Recyclability: Delivering Stand-Out-On-Shelf Packaging Which Satisfies Consumers, Benefits The Environment & Makes Business Sense

Ciaran Adam
Innovation Lead
The Collective Dairy

CIRCULAR ECONOMY

More Than Just A Trend: How Does Increasing Sustainability Play Out In Real Life? Considering The Packaging Lifecycle To Balance Business, Economic & Eco Needs

• It’s recyclable but will it be recycled? Using your packaging and brand messaging to educate the customer enabling easy recycling
• Exploring the best options to close the loop, for viable, long-term packaging solutions
• Creative communications to engage and educate your consumers around your packaging strategies

13.00 Lunch & Informal Networking For Delegates, Speakers & Partners

PEER-TO-PEER DISCUSSIONS

A) Attention Grabbing Packaging
B) In-Store Experiences
C) Packaging Regulations & Legal Environment
D) Waste Management
E) Impact Of Cost On Consumers & Price Points
F) Shopper Trends
G) Short Shelf Life Products
H) Quick Packaging Wins - Small Changes, Big Impact

The Incorporation Of Consumer Food Waste Into Packaging Development 

Lilly Da Gama
Food Waste Specialist
The University of Portsmouth

14.00 Conference Reconvenes

THE SUSTAINABLE CONSUMER

Understanding The “Sustainable Consumer”: What They Say They Want Vs. What They Do

• As social media continues to “educate” consumers, how can brands get involved to shape the narrative?
• They’re shouting about sustainability, but what are their wallets saying? To what extent does price point impact purchasing?
• What are the other sustainable concerns? Food waste, zero waste, product lifecycle, carbon footprint?
• Maintaining reputation: communicating to consumers that while there is currently no silver bullet, brands are being proactive

MESSAGING & MARKETING

Tying Your Packaging Strategy Into Brand Communications & Marketing To Tell Your Brand Story & Bolster Your Brand Image

• From social media to TV advertising to the shelf, your packaging is your product’s peacock. How can you best integrate your packaging into your wider marketing campaigns and align behind consumer psychology for attractive products with strong brand recognition and loyalty

ON PACK CLAIMS

Elevate Your On Pack Strategies To Shout About Your Product Credentials, Stand Out On Shelf & Boost Sales

• Next-level packaging copy which mirrors the latest consumer trends for exciting, attention-grabbing on-pack messaging which increases sales and consumer spend
• Developing visually-attractive and easy-to-absorb information about allergens, recycling information and health claims to make it easy for shoppers to choose your product

Darrell Vian
Group Head of Packaging
British American Tobacco

NPD CONCEPT TO LAUNCH - CASE STUDY

Thinking Outside The Box: Developing Packaging Ideas From Unique Concept To Successful Launch

• Translating consumer, market and material insights into technical strategies which deliver successful packaging that will work for your brand
• What does it take to excite, surprise and delight consumers?
• Updating packaging to rejuvenate your products and ranges to boost brand visibility NPD

Marina Nicolaou
Regional Category Manager Packaging Lead
pladis

16.30 Chair’s Closing Remarks & Official Close of Conference