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We Hope You Enjoyed The Consumer-Driven Packaging Trends & Innovations Conference

We hope you all enjoyed The Packaging Trends Conference. If you were unable to make it then speaker presentations are available from just £199. Please call +44 (0)20 3479 2299 or email for more information.

In the meantime, don't miss our latest sister conferences:

The 2nd Annual Post-Conference Packaging Trends & Innovations Day:

The Post-Conference Packaging Trends & Innovations Day Returns To Asia House, London On May 22nd With Speakers From Britvic, Pladis & British American Tobacco

Translating The Latest Consumer Trends & Market Innovations Into Exciting, Sales-Boosting & Sustainable Packaging: Tap Into Evolving Shopper Habits, The Increasingly Eco-Conscious Consumer & The Shift To Online Purchasing For Stand-Out, Best-Selling Packaging, Messaging & Reinvigorated Formats Which Grab Customer Attention, Influence Sales & Fly-Off-The-Shelves

A One-Day, Brand-Led Workshop & Networking Event, 22nd May 2019, Asia House, Central London

09.00 Registration & Morning Networking

09.15 Chairs Opening Remarks & GIC Welcome

Darrell Vian
Group Head of Packaging
British American Tobacco

William Connolly
Head of Packaging R&D


Tapping Into Changing Consumer Insights, Shopper Habits & Market Trends For Competitive Packaging Strategies

  • Convenience, online, grocery, travel, impulse: responding to today’s consumer shopping habits for on-the-pulse packaging
  • Examining the key factors impacting purchase decision-making how can your packaging ensure your product goes in the basket?
  • In a price-driven market, explore why we’re also seeing a trend towards luxury and premiumisation of products
  • Which are the packaging innovations that have changed the landscape of the market over the last six months?


The Plastics Debate: Incorporating Sustainability Into Innovation To Reduce Packaging Without Compromising On Product Quality

  • Less plastic, plastic-free or eliminating single-use plastics – what is it consumers are looking for, and what should we as manufacturers, be aiming to deliver?
  • How much does sustainable packaging really drive purchases, where does the compromise between price and recyclability lie?
  • The industry is getting mixed messages over what is the right strategy: are black trays out? Potential applications of rPET? Where should we swap plastics out entirely?
  • Ultimately, we’re businesses; what makes the most sense commercially?

William Connolly
Head of Packaging R&D

Bonus Session; Reserved For James Harmer of Touch Design

10.30  Morning Refreshment Break With Informal Networking


The Entrepreneurial Approach To Recyclability: Delivering Stand-Out-On-Shelf Packaging Which Satisfies Consumers, Benefits The Environment & Makes Business Sense

Ciaran Adam
Innovation Lead
The Collective Dairy


More Than Just A Trend: How Does Increasing Sustainability Play Out In Real Life? Considering The Packaging Lifecycle To Balance Business, Economic & Eco Needs

  • It’s recyclable but will it be recycled? Using your packaging and brand messaging to educate the customer enabling easy recycling
  • Exploring the best options to close the loop, for viable, long-term packaging solutions
  • Creative communications to engage and educate your consumers around your packaging strategies

13.00 Lunch & Informal Networking For Delegates, Speakers & Partners


A) Attention Grabbing Packaging
B) In-Store Experiences
C) Packaging Regulations & Legal Environment
D) Waste Management
E) Impact Of Cost On Consumers & Price Points
F) Shopper Trends
G) Short Shelf Life Products
H) Quick Packaging Wins - Small Changes, Big Impact

The Incorporation Of Consumer Food Waste Into Packaging Development 

Lilly Da Gama
Food Waste Specialist
The University of Portsmouth

14.00 Conference Reconvenes


Understanding The “Sustainable Consumer”: What They Say They Want Vs. What They Do

  • As social media continues to “educate” consumers, how can brands get involved to shape the narrative?
  • They’re shouting about sustainability, but what are their wallets saying? To what extent does price point impact purchasing?
  • What are the other sustainable concerns? Food waste, zero waste, product lifecycle, carbon footprint?
  • Maintaining reputation: communicating to consumers that while there is currently no silver bullet, brands are being proactive


Tying Your Packaging Strategy Into Brand Communications & Marketing To Tell Your Brand Story & Bolster Your Brand Image

  • From social media to TV advertising to the shelf, your packaging is your product’s peacock. How can you best integrate your packaging into your wider marketing campaigns and align behind consumer psychology for attractive products with strong brand recognition and loyalty


Elevate Your On Pack Strategies To Shout About Your Product Credentials, Stand Out On Shelf & Boost Sales

  • Next-level packaging copy which mirrors the latest consumer trends for exciting, attention-grabbing on-pack messaging which increases sales and consumer spend
  • Developing visually-attractive and easy-to-absorb information about allergens, recycling information and health claims to make it easy for shoppers to choose your product

Darrell Vian
Group Head of Packaging
British American Tobacco


Thinking Outside The Box: Developing Packaging Ideas From Unique Concept To Successful Launch

  • Translating consumer, market and material insights into technical strategies which deliver successful packaging that will work for your brand
  • What does it take to excite, surprise and delight consumers?
  • Updating packaging to rejuvenate your products and ranges to boost brand visibility NPD

Marina Nicolaou
Regional Category Manager Packaging Lead

16.30 Chair’s Closing Remarks & Official Close of Conference

The Food & Drink Trends & Innovations Conference:

Fly-Off-The-Shelf Products & Head-Turning Marketing Which Monestise The Latest Consumer, Market & Retailing Insights: Profitable Food & Drink Trends & Innovations Which Excite Shoppers & Sky-Rocket Sales

Capitalise On Must-Have Ingredients & Flavour Trends & Consumer Shifts Toward Health, Vegan, Plant-Based, Sustainable Packaging, International Cuisine & Convenience With In-Demand NPD & Attention-Grabbing Shopper Marketing & Communications

A One-Day, Brand-Led Conference & Networking Event, 21st May 2019, The Waldorf Hilton, Central London - NEW Venue