JUST CONFIRMED! Mitchells & Butlers & AkzoNobel To Join The 14 Industry-Leading Speakers Confirmed At The Packaging Trends & Innovations Conference Including M&S, Tesco, innocent drinks, Coca-Cola, Britvic & More...
Written By Brands, For Brands. A One-Day, Cross-Sector Conference & Networking Event, 10th October 2018, Museum of London Docklands, Central London.
Capitalise On The Latest Consumer, Shopper & Market Trends & Innovations For Fit-For-Future, Stand-Out Packaging & Branding Strategies Which Influence Shoppers, Boost Sales & Positively Impact Brand Recognition & The Bottom-Line!
1. Profitable, Consumer-Driven, Trend-Led Packaging: On-the-pulse packaging which responds to changing shopping habits, showcases products and drives sales
2. Recyclable, Sustainable, Cost-Effective: Tapping into the shift in consumer consciousness to explore eco-friendly packaging options
3. The Plastics Dilemma: Reassess the role of plastic in packaging without compromising on product quality
4. Outstanding In-Store Engagement & POS: Competing to win in a crowded retail environment with innovative packaging, display and POS fixtures
5. Powerful Messaging & Marketing: Hammer home your brand ethos and product desirability
6. Bring Labelling & Product Claims To Life: Conveying product claims, recyclability and ingredients information to boost brand reputation and sales
7. Innovating Product Formats: Reinvigorate your range, improve functionality and keep turning heads
8. NPD Concept To Launch: New packaging development strategies which think outside the box from unique concept to successful launch
9. Inspiring International Trends: Translate new, innovative concepts to the UK market
10. Future Trends - Retailer & Buyer Perspectives: Fit-for-future, innovation-led packaging strategies which appeal to retailers and consumers alike
Why Attend This Packaging Trends & Innovations Conference?
- Industry-Leading Retailers & Manufacturers Confirmed To Take To The Stage In 1 Compact Day
- 10 Sessions Covering Your Hottest Packaging Trends & Challenges
- Interactive, Practical Panels: Packaging Trends & Innovations, Plastics!, Future Trends - Retailer & Buyer Views
- 3 Informal Peer-To-Peer Discussions: A) Premiumisation B) Convenience C) Personalisation D) Print E) Natural Materials F) Cost-Savings
- 2 Conference Chairs
- Interactive Voting & Q&A
Consumer-Driven Packaging Trends & Innovation • Recyclable & Sustainable Packaging • Plastics! • In-Store Engagement & POS • Innovating Product Formats • Messaging & Marketing • Labelling & Product Claims • NPD Concept To Launch: Thinking Outside The Box + Adopt Or Adapt • Future Trends & Retailer Views
Get Involved In The Packaging Trends & Innovations Conference:
Can you help brands with consumer-grabbing, sales-boosting packaging? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@packagingtrendsconference.com.
Book An Exhibition Stand + 2 Delegate Passes Before 16th August For Only £1,999 (SAVE £500). Please click here to book your stand. Alternatively call the team on +44 (0)20 3479 2299 or email partner@packagingtrendsconference.com.
The Consumer-Driven Packaging Trends & Innovations Conference Programme
08.30 Registration & Coffee, Objective Setting
09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Martin Lehec, Head Of Customer Experience, Clos19 Moët Hennessy
TRENDS & INNOVATION - Q&A PANEL
09.20 Tapping Into Changing Consumer & Shopper Habits & Purchasing Behaviours For Forward-Thinking Packaging Which Appeals To The Customer (& Flies Off The Shelves)
Matthew McAuliffe, Head of Product Development & Inspiration, Winterbotham Darby & Co Ltd
Katie Griffiths, Marketing Manager, Wheyhey
RECYCLABLE & SUSTAINABLE
09.50 More Than Just A Trend: Tapping Into The Shift In Consumer Consciousness To Deliver Sustainable, Recyclable & Eco-Friendly Packaging Options - Cost-Effectively
Kevin Vyse, Senior Packaging Technologist & Circular Economy Lead, Marks & Spencer
KEYNOTE CASE STUDY
10.10 The Way In Which Products Will Be Packed Is Dramatically Changing… Exploring How New Public Policy Frameworks Around Packaging, Packaging Waste & Plastics Are Evolving The Future Of Packaging For Coca-Cola
Hans Van Bochove, Vice-President European Public Affairs, Coca-Cola European Partners
10.30 Morning Refreshment Break & Informal Networking
PLASTICS - Q&A PANEL
11.00 Incorporating Sustainability Into Innovation To Reduce Plastic In Packaging Without Compromising On Product Quality
Kevin Vyse, Senior Packaging Technologist & Circular Economy Lead, Marks & Spencer
Lou Riby, Managing Director, Elemental Herbology
CASE STUDY
11.30 Sustainable Packaging For The New Plastics Economy
Justin Kempson, Sales & Innovation Director, Charpak Ltd
IN-STORE ENGAGEMENT - POS
11.45 Packaging Is Your Peacock! Competing To Win In A Crowded Retail Environment With Innovative Packaging, Display & POS Fixtures
Daniela Busseni, Head of Category Management - Sweet Treats, Premier Foods
12.05 Bonus Session Reserved For Exclusive Conference Partner. Can you help brands with consumer-grabbing, sales-boosting packaging? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@packagingtrendsconference.com.
INNOVATING PRODUCT FORMATS
12.20 Reinvigorating Your Range With Innovative Product Delivery Formats & Robust Packaging Which Increases Functionality & Maintains Product Integrity & Appearance
MESSAGING & MARKETING
12.40 Stand Out On The Shelf With Best-In-Class & On-Trend Marketing & Messaging Which Builds Brand Loyalty, Reputation & Encourages Repeat Purchasing
13.00 Lunch & Informal Networking For Speakers, Partners & Delegates
INFORMAL PEER-TO-PEER DISCUSSION ZONES
13.30 Informal Peer-To-Peer Discussions Zones
A. Premiumisation
Catherine Lennon, R&D Fine Fragrances: Former Director Consumer-Centric Product Design, Coty
B. Convenience
C. Print
D. Personalisation
E. Natural Materials
F. Cost-Saving Packaging
14.00 Afternoon Chair’s Opening Remarks
Nicole van Leeuwen, Global Filling & Packaging Performance Head, AkzoNobel
RECYCLABLE & SUSTAINABLE
14.10 More Than Just A Trend: Tapping Into The Shift In Consumer Consciousness To Deliver Sustainable, Recyclable & Eco-Friendly Packaging Options - Cost-Effectively
James Bull, Head of Packaging, Tesco
LABELLING & PRODUCT CLAIMS
14.30 Using Your Labelling To Successfully Convey Product Claims, Recyclability Instructions & Ingredients Information To The Consumer & Boost Brand Reputation & Sales
CASE STUDY
14.50 How Do We Get The Circular Economy Turning?
innocent drinks share their approach to packaging innovations, industry collaboration and consumer engagement.
Louise Stevens, Head of Circular Economy, innocent drinks
15.10 Bonus Session Reserved For Exclusive Conference Partner. Can you help brands with consumer-grabbing, sales-boosting packaging? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@packagingtrendsconference.com.
15.30 Afternoon Refreshment Break & Informal Networking
NPD CONCEPT TO LAUNCH - THINKING OUTSIDE THE BOX
16.00 NPD Strategies Which Think Outside The Box & Take Packaging Ideas From Unique Concept To Successful Launch
Shameem Kazmi, Director of Research & Development & Technical Implementation, Britvic PLC
NPD CONCEPT TO LAUNCH - ADOPT OR ADAPT
16.20 I Like What They’re Doing: How Can Manufacturers Look To Other Markets & Sectors To Successfully Borrow From Existing Packaging Trends & Adapt Them For Their Product?
FUTURE TRENDS & RETAILER VIEWS - Q&A PANEL
16.40 Exploring Fit-For-Future Innovation-Led Packaging Trends Which Will Appeal To Retailers & Consumers Alike
Ben Lockwood, Beer & Cider Procurement Manager, Mitchells & Butlers
17.10 Chair’s Closing Remarks & Official Close Of Conference
Take A Look At Some Of Our Sister Events Below:
Are you interested in getting involved in The Consumer-Driven Packaging Trends & Innovations Conference? For more information, please call +44 (0)20 3479 2299 or email info@packagingtrendsconference.com.
